I recently had the pleasure of working with Cowboy Bear Ninja, a New York-based production company, on several spots. The first was a promo for Season 2 of The Prancing Elites Project on Oxygen. The Prancing Elites are a high-camp African-American dance troupe from Georgia who caused quite a stir when they performed, clad in midriff-baring Santa outfits and hot pants, in a Christmas parade in Alabama in 2013. Here are the boards, all executed in a single day:
The final commercial can be seen here. A number of changes were made, but the good folks at Cowboy Bear Ninja — particularly Producer Rufus Lusk, Director Corey Tatarczuk and Editor Jillian Schlesinger, were very pleased with the boards and said that they helped a lot with a particularly complex shoot.
It's always interesting to compare the storyboards for a commercial to the final edit. Storyboards rarely dictate the composition of every shot; they frequently serve as much to identify decisions that need to be made as to provide definite solutions. Directors and editors need room to be creative, too!
Geico Promos to be aired during A&E's War And Peace
This was my second project for CBN. The cast and locations were at least partly determined by the time I began work on the boards, so I was able to save some time and mental wear and tear by using reference. Of the three spots, "Power" most closely resembles the storyboards. These were lots of fun to work on. My thanks to Director Matthew Semel for his expert guidance, sense of humor, and openness to new ideas.
Here are the boards for "Strategy":
The second board was for a spot called "Town Crier". The period costumes and environments made this a lot of fun to work on.
here for comparison.